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The recent events of the past years have set off a shift in trends and consumer behaviour. We are well into 2022 and the fitness industry continues to feel its effects. Fitness trends that emerged in recent months are continuing to take hold. We share in this article some of the hottest trends here to stay
In this day and age, if you aren't on the internet, it is almost near impossible to be discovered. Today, there are approximately 5.6 billion search queries each day. It’s not a surprise that having a well-designed website for your business is extremely integral. Stanford studies have shown that 75% of users form impressions of a company based on the website’s design. Not only that, having a website of your own could serve as a more cost-effective digital marketing strategy as well as a platform
When you think activewear you probably think Nike ,lululemon or Lorna Jane, but these are also the same brands that might cause a strain on your wallet. However, looking for activewear does not always have to cost a bomb. We discovered local brands that offer high quality, value for money fitness gear for your workouts. In today’s article, we share with you some of the best local activewear brands for comfy workouts. We’ve also included some promo codes that these local brands have very genero
Are you a freelance yoga instructor or simply not want to deal with the headaches of renting a property. We give you various options on different platforms where you can rent a yoga studio by the hour in Singapore!
Not sure if your price is too high which might scare away potential customers? Or not sure if the price you are charging is high enough to hit the revenue levels your gym needs to keep running? You are not alone. Adopting the right pricing strategy is instrumental to the success of your fitness business. One way to ascertain the value that you are providing, is to benchmark against similar offerings by other businesses and studios, to understand how they are pricing their fitness trials classes
Are you looking to start your own business as a fitness provider but don’t know where to start or feel overwhelmed? Fret not! We have identified three important steps and provided some recommendations on how to go about taking action on them.
Sense of smell is actually the most powerful of our five senses as it is closely linked to emotions and memory, which is why having a proper scent is an integral part of a fitness studio. Have you ever considered the effects that scent can have on our athletic performance? It helps gym-goers feel relaxed while focusing on their workouts and always leaving them in a positive state of mind which pushes them to go the extra mile. Having a pleasant scent in your studio will not only improve the over
Music adds so much emotion to life, music is an essential component of a good workout which contributes to the success of a fitness studio. It helps to create a motivational atmosphere, distracts people from pain and fatigue, increases endurance and promotes metabolic efficiency. Most importantly, it makes working out much more enjoyable! Thus, it is crucial to pay attention to details of your sound systems. For members to smash their fitness goals, your sound system has to suit the atmosphere a
Ever worked out in an overcrowded studio or a gym with a terrible arrangement of machines and equipment which ruins your workout experience? As a boutique studio owner, you are at risk when your members have a subpar experience at your studio. Hence, the studio interior design is crucial when it comes to motivating your members who are training there. For both aesthetic and functional reasons. With limited space, it is even more important for boutique studios to fully utilise the amount of space
Having your own business is hard work, its not all glitz and glamour and there is a lot of hard work and money that goes into it. So to make your lives easier, you probably have thought about receiving some sort of help, but maybe you aren't sure what help you can get. Luckily for us Singaporeans, Singapore has consistently come out on top as one of the top locations in the world for start-ups to begin their journey. One of the reasons is the strong and consistent support shown by the Singapore
